Master the art of multi-platform PPC, from foundational concepts to advanced strategy, optimization, and data-driven reporting across major e-commerce and social media channels.
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Foundational PPC Concepts & E-commerce Landscape
Unit 1: PPC Basics: Your First Steps
Unit 2: E-commerce Models & PPC Fit
Introduction to Retail Media Platforms
Unit 1: Retail Media Landscape
Unit 2: Deep Dive: Amazon
Unit 3: Deep Dive: Walmart
Unit 4: Deep Dive: Target
Unit 5: Platform Comparison
Introduction to Social Media Advertising for E-commerce
Unit 1: Social Media for E-commerce Basics
Unit 2: TikTok Advertising Essentials
Unit 3: Facebook Advertising Essentials
Unit 4: Audience & Creative Synergy
Niche E-commerce Platforms: Faire & Temu
Unit 1: Faire: The Wholesale Marketplace
Unit 2: Temu: The Discount Retail Giant
Unit 3: Adapting PPC for Niche Platforms
PPC Campaign Goals & Strategy Formulation
Unit 1: Understanding Campaign Objectives
Unit 2: Strategic Planning for PPC
Unit 3: Audience Understanding & Targeting
Budgeting and Bidding Strategies
Unit 1: PPC Budgeting Fundamentals
Unit 2: PPC Bidding Strategies
Unit 3: Strategy Formulation
Introduction to Keyword Research for E-commerce
Unit 1: Foundations of Keyword Research
Unit 2: Types of Keywords
Unit 3: Key Keyword Metrics
Unit 4: Practical Keyword Application
Leveraging Third-Party Tools for Keyword Research
Unit 1: Introduction to Keyword Tools
Unit 2: Keyword Discovery with Tools
Unit 3: Refining Keyword Results
Unit 4: Beyond Amazon: Other Marketplaces
Advanced Keyword Analysis & Selection
Unit 1: Deep Dive into Keyword Metrics
Unit 2: Structuring Your Keywords
Unit 3: Selecting High-Intent Keywords
Ad Copywriting & Creative Best Practices
Unit 1: Foundations of Ad Copy
Unit 2: Crafting Compelling Ad Copy
Unit 3: Creative Asset Best Practices
Unit 4: Testing & Optimization
Product Listing Optimization for PPC Success
Unit 1: The Foundation of Product Listings
Unit 2: Crafting Compelling Content
Unit 3: Visuals and Enhanced Content
Unit 4: Optimizing for Search & Users
Unit 5: Practical Application & Improvement
Amazon Sponsored Products Campaign Setup
Unit 1: Getting Started with Sponsored Products
Unit 2: Setting Up Your First Campaign
Unit 3: Targeting Your Audience
Unit 4: Ad Groups & Product Selection
Unit 5: Launching & Reviewing
Amazon Sponsored Brands Campaign Setup
Unit 1: Sponsored Brands Fundamentals
Unit 2: Campaign Structure & Setup
Unit 3: Ad Creative Development
Unit 4: Targeting Strategies
Unit 5: Bidding & Launch
Amazon Sponsored Display Campaign Setup
Unit 1: Sponsored Display Fundamentals
Unit 2: Targeting Options Deep Dive
Unit 3: Campaign Creation & Management
Walmart Connect Campaign Setup
Unit 1: Getting Started with Walmart Connect
Unit 2: Setting Up Your First Campaign
Unit 3: Targeting Your Audience
Unit 4: Launching & Monitoring
Target Product Ads Campaign Setup
Unit 1: Target Product Ads Fundamentals
Unit 2: Getting Started with Target Product Ads
Unit 3: Campaign Creation & Launch
TikTok Ads Campaign Setup
Unit 1: Getting Started with TikTok Ads
Unit 2: Campaign Structure & Objectives
Unit 3: Ad Group Configuration
Unit 4: Launching Your First TikTok Ad
Facebook Ads Campaign Setup
Unit 1: Getting Started with Facebook Ads
Unit 2: Campaign Objectives for E-commerce
Unit 3: Ad Set Configuration: The Core
Unit 4: Creating Your Ads
Unit 5: Launching Your Campaign
Faire Advertising Strategies & Setup
Unit 1: Faire's Wholesale World
Unit 2: Preparing for Faire Ads
Unit 3: Setting Up Faire Ads
Unit 4: Managing & Optimizing Faire Ads
Temu Advertising Strategies & Setup
Unit 1: Temu Advertising Fundamentals
Unit 2: Setting Up Temu Campaigns
Unit 3: Optimizing Temu Performance
Understanding Key Performance Indicators (KPIs)
Unit 1: PPC Performance Fundamentals
Unit 2: Financial Performance Metrics
Unit 3: Other Important KPIs
Unit 4: Interpreting & Benchmarking KPIs
Basic PPC Campaign Reporting & Analysis
Unit 1: Getting Your Data
Unit 2: Organizing Your Data
Unit 3: Spotting Trends & Anomalies
Introduction to Excel/Google Sheets for PPC Reporting
Unit 1: Getting Started with Spreadsheets
Unit 2: Importing and Cleaning PPC Data
Unit 3: Basic Formulas for PPC Metrics
Creating Basic PPC Performance Dashboards
Unit 1: Dashboard Fundamentals
Unit 2: Building Your First Dashboard
Unit 3: Automating & Enhancing Dashboards
Search Term Report Analysis & Negative Keywords
Unit 1: Understanding Search Term Reports
Unit 2: Identifying Negative Keywords
Unit 3: Implementing Negative Keywords
Bid Optimization Techniques
Unit 1: Foundations of Bidding
Unit 2: Data-Driven Bid Adjustments
Unit 3: Advanced Bid Adjustments
Unit 4: Practical Bid Management
Campaign Structure Optimization
Unit 1: Foundations of Campaign Structure
Unit 2: Evaluating Current Structures
Unit 3: Best Practices for Organization
Unit 4: Restructuring for Performance
Ad Creative & Listing Optimization for Performance
Unit 1: Understanding Ad Creative Performance
Unit 2: A/B Testing Fundamentals
Unit 3: Iterative Optimization & Best Practices
Advanced Audience Targeting & Segmentation
Unit 1: Understanding Your Audience Deeply
Unit 2: Leveraging Social Media Targeting
Unit 3: Crafting Targeted Ad Strategies
Leveraging Bulk Operations for Efficiency
Unit 1: Introduction to Bulk Operations
Unit 2: Platform-Specific Bulk Files
Unit 3: Performing Bulk Updates
Advanced Bulk File Management & Troubleshooting
Unit 1: Mastering Bulk File Data
Unit 2: Troubleshooting Bulk Uploads
Unit 3: Systematic Bulk Operations
Competitive Analysis in PPC
Unit 1: Understanding Your PPC Rivals
Unit 2: Tools & Techniques for Competitor Insights
