Product Management for Tech Startups
Master the core skills to thrive as a Product Manager in a fast-paced tech startup environment.
...
Share
Understanding the Product Manager Role in Startups
Unit 1: The PM Role in a Startup
PM in a Startup: Intro
Startup PM vs. BigCo PM
Wearing Multiple Hats
Startup Stages & PM Role
Common PM Challenges
Unit 2: Essential Skills for Startup PMs
Technical Proficiency
Data-Driven Decision Making
Communication Skills
Prioritization Prowess
Empathy & User Focus
Unit 3: Opportunities in Startups
Impact & Ownership
Rapid Learning & Growth
Innovation & Creativity
Close to the Customer
User Research and Opportunity Validation
Unit 1: Foundations of User Research
Why User Research?
Defining Your Research
User Research Methods
Unit 2: User Interviews and Surveys
Crafting Interview Qs
Conducting Interviews
Survey Design 101
Survey Distribution
Unit 3: Market Analysis and Personas
Market Research Basics
Competitor Analysis
Finding Your Niche
Intro to User Personas
Persona Creation
Using Your Personas
Unit 4: Validating Opportunities
Opportunity Validation
Prioritization and MVP Development
Unit 1: Prioritization Frameworks for Startups
Intro to Prioritization
RICE Framework Deep Dive
MoSCoW Method Explained
Impact/Effort Matrix
Framework Selection
Unit 2: Minimum Viable Product (MVP) Strategy
What is an MVP?
MVP Benefits
MVP Approaches
Defining Your MVP Scope
MVP vs Prototype
Unit 3: MVP Roadmap and KPIs
Creating an MVP Roadmap
KPIs for MVP Success
Tracking and Analyzing KPIs
Iterating Based on Data
Agile Product Development
Unit 1: Agile Fundamentals
What is Agile?
Agile Frameworks
Scrum Roles
Scrum Events
Scrum Artifacts
Unit 2: User Stories and Acceptance Criteria
What's a User Story?
Writing Good Stories
Acceptance Criteria
Story Examples
Unit 3: Agile Meetings and Collaboration
Sprint Planning
Daily Stand-ups
Sprint Reviews
Sprint Retrospectives
Agile Communication
Product Metrics and Analysis
Unit 1: Fundamentals of Product Metrics
Intro to Product Metrics
Metrics vs. Vanity Metrics
Setting Up Your Analytics
Intro to Data Analytics Tools
Unit 2: Key Product Metrics for Startups
User Acquisition Metrics
Activation Rate
Retention Rate
Churn Rate
Customer Lifetime Value
Unit 3: Analyzing and Applying Product Metrics
Cohort Analysis
Funnel Analysis
A/B Testing
Data Visualization
Actionable Insights
Communication and Product-Led Growth
Unit 1: Effective Communication for Product Managers
PM as Communicator
Crafting Your Vision
Storytelling for PMs
Communicate with Engineers
Communicate with Designers
Unit 2: Product-Led Growth (PLG) Fundamentals
What is PLG?
PLG Flywheel
Freemium vs. Free Trial
Activation is Key
PLG Metrics
Unit 3: Product Marketing Fundamentals
Product Marketing Intro
Know Your Audience
Messaging and Positioning
Launch Like a Pro