SQL for Ads Performance Analysis

Master SQL to extract, analyze, and optimize advertising campaign performance, driving data-informed decisions and maximizing ROI.

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SQL Fundamentals for Advertising Data

Unit 1: Relational Database and SQL Intro

Unit 2: Basic SQL Queries

Unit 3: Aggregate Functions

Joining Tables for Enriched Advertising Insights

Unit 1: Understanding Joins

Unit 2: Inner Joins

Unit 3: Left and Right Joins

Unit 4: Aliases and Filtering

Calculating Key Performance Indicators (KPIs) with SQL

Unit 1: Introduction to KPIs in SQL

Unit 2: Calculating Click-Through Rate (CTR)

Unit 3: Calculating Conversion Rate (CVR)

Unit 4: Calculating CPA and ROAS

Segmenting and Grouping Advertising Data for Granular Analysis

Unit 1: Fundamentals of Data Segmentation with GROUP BY

Unit 2: Advanced Segmentation and Filtering

Unit 3: Ordering and Analyzing Segmented Data

Analyzing Trends in Advertising Performance Over Time

Unit 1: Understanding Time-Based Analysis in SQL

Unit 2: Rolling Averages and Window Functions

Unit 3: Period-Over-Period Comparisons

Unit 4: Visualizing Trends and Advanced Techniques

Optimizing SQL Queries for Performance

Unit 1: Understanding Query Performance

Unit 2: Indexing Techniques

Unit 3: Optimizing JOIN Operations