Web Analytics Tools for Marketing Managers: From Zero to Business Impact

Master Google Analytics 4 and understand Adobe Analytics fundamentals to drive impactful marketing strategies and demonstrate clear ROI.

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Mastering Google Analytics 4 for Marketing Performance

Unit 1: GA4 Fundamentals: Your First Steps

Unit 2: Tracking What Matters: Events & Conversions

Unit 3: Analyzing Performance & Insights

Strategic Application of Web Analytics Insights

Unit 1: Choosing the Right Analytics Tool

Unit 2: From Data to Decisions

Unit 3: Demonstrating Marketing ROI