Pricing Strategies & Models for Entry-Level Marketing Managers: Driving Brand Awareness & Sales

Master the art and science of pricing to strategically position products, attract customers, and maximize revenue and brand growth.

Foundations of Pricing: Strategy & Market Dynamics

Unit 1: The Core of Pricing

Unit 2: Market Forces & External Influences

Unit 3: Foundational Pricing Strategies

Advanced Pricing Tactics & Strategic Implementation

Unit 1: Psychological Pricing: Influencing Perception

Unit 2: Dynamic & Subscription Models

Unit 3: Crafting & Adapting Your Strategy