Pricing Strategies & Models for Entry-Level Marketing Managers: Driving Brand Awareness & Sales
Master the art and science of pricing to strategically position products, attract customers, and maximize revenue and brand growth.
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Foundations of Pricing: Strategy & Market Dynamics
Unit 1: The Core of Pricing
Pricing's Big Picture
Costs: Your Pricing Floor
Unit 2: Market Forces & External Influences
Demand & Value
Competitors & Economy
Unit 3: Foundational Pricing Strategies
Cost-Plus & Value-Based
Competitive Pricing
Skim or Penetrate?
Advanced Pricing Tactics & Strategic Implementation
Unit 1: Psychological Pricing: Influencing Perception
The Mind Games of Pricing
Charm & Prestige Pricing
Decoy & Bundling Tactics
Unit 2: Dynamic & Subscription Models
Pricing in Real-Time
Subscription Success
Unit 3: Crafting & Adapting Your Strategy
Building Your Price Plan
Measuring Price Performance
Adjusting Your Strategy