Growth Marketing for SaaS Founders: PMF, PLG, and Viral Growth (1-Hour Crash Course)
A rapid crash course for SaaS founders to master growth marketing essentials: achieving product-market fit, implementing product-led growth, and designing viral strategies.
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Achieving Product-Market Fit and Implementing Product-Led Growth
Unit 1: Understanding Product-Market Fit (PMF)
What is PMF?
The Sean Ellis Test
Beyond the 40% Threshold
Unit 2: Implementing Product-Led Growth (PLG)
PLG: The Basics
Onboarding is Key
Reduce the Friction
Free Value, Fast!
Unit 3: Leveraging In-Product Experiences
In-Product Acquisition
In-Product Conversion
The Freemium Model
Viral Growth Strategies and SaaS Funnel Optimization
Unit 1: Understanding Viral Growth
What is Viral Growth?
Network Effects
Crafting Viral Loops
Unit 2: Referral Programs and Viral Marketing
Referral Program Basics
Incentivizing Referrals
Unit 3: SaaS Funnel Optimization
SaaS Funnel Overview
Acquisition Optimization
Activation & Retention
Unit 4: A/B Testing and Experimentation
A/B Testing Basics
Experimentation Pitfalls