Growth Marketing for SaaS Founders: PMF, PLG, and Viral Growth (1-Hour Crash Course)

A rapid crash course for SaaS founders to master growth marketing essentials: achieving product-market fit, implementing product-led growth, and designing viral strategies.

Achieving Product-Market Fit and Implementing Product-Led Growth

Unit 1: Understanding Product-Market Fit (PMF)

Unit 2: Implementing Product-Led Growth (PLG)

Unit 3: Leveraging In-Product Experiences

Viral Growth Strategies and SaaS Funnel Optimization

Unit 1: Understanding Viral Growth

Unit 2: Referral Programs and Viral Marketing

Unit 3: SaaS Funnel Optimization

Unit 4: A/B Testing and Experimentation