Selling Threat Hunting: Value Proposition, ROI, and Objection Handling

Master the art of selling threat hunting solutions by understanding its value, ROI, and how to address common objections, tailored for cybersecurity professionals.
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Understanding the Threat Hunting Landscape and Value Proposition

Unit 1: Defining Threat Hunting

Unit 2: Value Proposition and Benefits

Unit 3: Maturity Levels and the Threat Hunting Process

Quantifying ROI and Aligning Methodologies with Client Needs

Unit 1: Understanding Threat Hunting ROI

Unit 2: Threat Hunting Methodologies

Unit 3: Aligning Methodologies and Tech

Addressing Objections and Tailoring Sales Pitches

Unit 1: Common Objections and How to Handle Them

Unit 2: Tailoring Sales Pitches to Different Roles

Unit 3: Crafting Compelling Narratives