Product Manager Customer Discovery Fundamentals
Master the art of customer discovery to build products that resonate with your target audience and drive product success.
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Understanding Customer Discovery
Unit 1: Customer Discovery Fundamentals
What is CD?
Why Do Customer Discovery?
Target Customer Defined
Segmentation Strategies
Intro to Jobs to be Done
Unit 2: Uncovering Customer Needs
Digging Deeper with JTBD
Questioning Techniques
Avoiding Bias
Active Listening Skills
Synthesizing Info
Executing and Iterating on Customer Discovery
Unit 1: Conducting Effective Customer Interviews
Setting Up Interviews
Interview Question Types
During the Interview
Synthesizing Interview Data
Unit 2: Validating and Invalidating Assumptions
Assumption Validation
Assumption Invalidation
Unit 3: Creating a Customer Discovery Sales Plan
Sales Plan Overview
Key Metrics
Iteration Strategies
Feedback and Market Insights