MBA Fundamentals for Aspiring Leaders and Entrepreneurs

A concise introduction to core business principles, equipping aspiring leaders and entrepreneurs with essential knowledge for success.

Understanding Core Business Functions and Financials

Unit 1: Core Business Functions

Unit 2: Interdependencies of Business Functions

Unit 3: Financial Statements: The Basics

Unit 4: Key Financial Ratios

Marketing Essentials

Unit 1: Marketing Fundamentals

Unit 2: Segmentation, Targeting, and Positioning

Unit 3: The Marketing Mix (4Ps)

Leadership and Management Principles

Unit 1: Leadership Styles: An Overview

Unit 2: Management Theories: A Historical Perspective

Unit 3: Applying Leadership and Communication

Entrepreneurship and Ethical Considerations

Unit 1: The Entrepreneurial Journey

Unit 2: Growth, Innovation, and Adaptability

Unit 3: Ethics and Social Responsibility