Gen AI for Marketing Managers: A 1-Hour Crash Course
A fast-paced course equipping marketing managers with practical GenAI skills to boost productivity and drive impactful campaigns.
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Gen AI Fundamentals & Content Creation
Unit 1: GenAI Tools & Marketing Use Cases
GenAI in Marketing
Toolbox Intro
Content Creation Tools
Image Gen Tools
Personalization with GenAI
Unit 2: Prompt Engineering for Marketing
Prompt Engineering 101
Crafting Great Prompts
Ad Copy Prompts
Product Description Prompts
Social Media Prompts
Data-Driven Optimization & Ethical Considerations
Unit 1: Personalization & Optimization with GenAI
Personalization Power-Up
Data-Driven Decisions
A/B Testing Evolved
ROI with GenAI
Content Tailoring
Unit 2: Ethics, Risks, and Mitigation
Bias Beware!
Privacy First
IP Protection
Transparency Matters
Responsible GenAI