Product Management 101: Becoming a More Strategic Product Manager

Master the art of strategic product management by prioritizing high-impact activities, deeply understanding customer needs, crafting winning strategies, and driving sustainable growth

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by Todd Birzer

As a product management instructor, consultant, and former Head of Product with over 25 years of experience, I help product teams enhance their strategic impact and innovation. I hold an MBA from the Wharton School and am the author of "The Three-Minute Product Manager" with expertise spanning software, hardware, services, and AI.

Laying the Strategic Foundation: Balancing Impact and Action

Unit 1: Understanding Strategic vs. Tactical PM

Unit 2: Prioritizing for Impact

Unit 3: Cultivating PM Excellence

Unit 4: Building Your Support Network

Unit 5: Strategic Action Planning

Deep Dive into Market Intelligence: Customers and Competitors

Unit 1: Understanding Your Customer's World

Unit 2: Analyzing the Competitive Landscape

Unit 3: Navigating Disruptive Forces

Crafting a Winning Product Strategy and Roadmap

Unit 1: Laying the Strategic Groundwork

Unit 2: The Strategy Diamond

Unit 3: Prioritization and Roadmapping

Unit 4: Lean Discovery and Delivery

Optimizing for Profitability: Strategic Pricing and Growth

Unit 1: Strategic Pricing Fundamentals

Unit 2: Growth Strategies Across Lifecycle

Unit 3: Growth Hacking Techniques

Implementing for Impact: A Strategic Action Plan

Unit 1: The Strategic Action Plan: A 9-Month Recipe

Unit 2: Cultivating Excellence: Mindset & Network

Unit 3: Course Synthesis and Future Growth