Export Business: India Handicraft Sourcing, Pricing, and Online Sales
Learn how to source, price, and sell Indian handicrafts online to international markets, covering everything from market research to export logistics.
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Market Research and Product Selection
Unit 1: Identifying Promising Markets
Global Handicraft Demand
Researching Market Trends
Competitive Landscape
Tools for Market Research
Unit 2: Product Selection and Differentiation
Aligning Products to Demand
Evaluating Export Potential
Niche Market Opportunities
Differentiation Strategies
SWOT Analysis
Case Study: Success Stories
Export Procedures and Compliance
Unit 1: Essential Export Documentation
The Export Invoice
Packing List Essentials
Certificates of Origin
Other Key Documents
Unit 2: Customs and Regulatory Compliance
Indian Customs Overview
Navigating Import Regulations
Quality Standards
Labeling Requirements
Export Restrictions
Unit 3: Export Incentives and Schemes
Govt. Export Incentives
Pricing and Profitability
Unit 1: Cost Calculation for Exports
Production Cost Basics
Packaging Costs
Transportation Costs
Insurance Costs
Total Export Cost
Unit 2: Pricing Strategies and Currency Risk
Pricing Strategies
Profit Margins
Currency Fluctuations
Managing Currency Risk
Payment Negotiation
Online Sales and Marketing Strategies
Unit 1: Crafting Your Online Presence
E-Commerce Platform Options
Crafting Great Listings
Photos That Sell
Unit 2: Digital Marketing for Handicrafts
SEO Basics for Exports
Social Media Marketing
Email Marketing 101
Unit 3: Expanding Your Reach
Trade Portals Overview
Marketplace Magic
Customer Service Abroad
Feedback is Fuel