Customer Journey and Sales Funnel Mapping: A Practical Guide

Master the art of mapping customer journeys and sales funnels to enhance customer experience, boost conversions, and drive sustainable business growth.

Understanding the Fundamentals of Customer Journeys and Sales Funnels

Unit 1: Introduction to Customer Journeys

Unit 2: Understanding Sales Funnels

Unit 3: Connecting Journeys and Funnels

Unit 4: Touchpoints Across Channels

Research, Personas, and Mapping the Current State

Unit 1: Laying the Groundwork: Understanding Your Customers

Unit 2: Crafting Customer Personas

Unit 3: Mapping the Current Customer Journey

Constructing and Integrating Sales Funnels

Unit 1: Building Your Sales Funnel

Unit 2: Integrating Customer Journeys and Sales Funnels

Unit 3: Tools and Techniques for Effective Mapping

Optimization, Personalization, and Iterative Improvement

Unit 1: Data-Driven Optimization Strategies

Unit 2: Personalization for Engagement

Unit 3: Measuring and Iterating for Success

Advanced Strategies, Ethical Considerations, and Implementation

Unit 1: AI and Real-Time Analytics in Mapping

Unit 2: Ethical Considerations and Data Privacy

Unit 3: Comprehensive Mapping Strategy

Unit 4: Effective Map Presentation