Customer Journey and Sales Funnel Mapping: A Practical Guide
Master the art of mapping customer journeys and sales funnels to enhance customer experience, boost conversions, and drive sustainable business growth.
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Understanding the Fundamentals of Customer Journeys and Sales Funnels
Unit 1: Introduction to Customer Journeys
Unit 2: Understanding Sales Funnels
Unit 3: Connecting Journeys and Funnels
Unit 4: Touchpoints Across Channels
Research, Personas, and Mapping the Current State
Unit 1: Laying the Groundwork: Understanding Your Customers
Unit 2: Crafting Customer Personas
Unit 3: Mapping the Current Customer Journey
Constructing and Integrating Sales Funnels
Unit 1: Building Your Sales Funnel
Unit 2: Integrating Customer Journeys and Sales Funnels
Unit 3: Tools and Techniques for Effective Mapping
Optimization, Personalization, and Iterative Improvement
Unit 1: Data-Driven Optimization Strategies
Unit 2: Personalization for Engagement
Unit 3: Measuring and Iterating for Success
Advanced Strategies, Ethical Considerations, and Implementation