Intro to Digital Marketing
A comprehensive introduction to digital marketing, covering essential strategies and tools to thrive in the online landscape.
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Digital Marketing Foundations
Unit 1: Core Concepts of Digital Marketing
What is Digital Marketing?
SEO: The Basics
SEM Explained
Content is King
Social Media Marketing 101
Unit 2: More Core Concepts
Email Marketing Essentials
Marketing Analytics Intro
The Marketing Mix
Target Audience Defined
Setting SMART Goals
Unit 3: Strategy and Channels
Why a Strategy Matters
Website as Hub
Owned, Earned, Paid Media
Mobile Marketing Intro
Intro to Affiliate Marketing
Search Engine Optimization (SEO)
Unit 1: SEO Fundamentals
SEO: The Big Picture
Keywords: The Foundation
SEO Strategy Overview
Tools of the Trade
Algorithm Updates
Unit 2: On-Page Optimization
Title Tags
Meta Descriptions
Header Tags
Image Optimization
Internal Linking
Unit 3: Off-Page Optimization
Backlink Basics
Earning Quality Backlinks
Link Building Tactics
Social Media Signals
Monitoring Backlinks
Unit 4: Keyword Research
Brainstorming Keywords
Keyword Research Tools
Analyzing Competition
Keyword Grouping
Local vs. Global Keywords
Unit 5: SEO Analytics
Google Analytics for SEO
Search Console Insights
Rank Tracking
Reporting SEO Results
A/B Testing for SEO
Search Engine Marketing (SEM) and Paid Advertising
Unit 1: Intro to SEM & Paid Ads
What is SEM?
Paid Advertising Models
Intro to Google Ads
Ad Extensions
Quality Score
Unit 2: Keyword Research
Keyword Research Basics
Keyword Research Tools
Competitor Keyword Analysis
Organizing Keywords
Negative Keywords
Unit 3: Ad Creation & Copywriting
Ad Copywriting Basics
Writing Compelling Headlines
Writing Effective Descriptions
A/B Testing Ad Copy
Ad Copy Best Practices
Unit 4: Bidding & Budgeting
Bidding Strategies
Manual CPC Bidding
Automated Bidding
Budgeting Basics
Budget Optimization
Content, Social Media, and Email Marketing
Unit 1: Content Marketing Strategy
Content Marketing Defined
Audience Persona Dev
Content Pillars
Content Formats
Content Distribution
Unit 2: Social Media Marketing
Social Media Platforms
Social Media Presence
Engaging Content
Social Media Ads
Social Media Metrics
Unit 3: Email Marketing
Email Marketing Defined
Building Email Lists
Email Campaign Design
Email Segmentation
Email Analytics
Marketing Analytics and Emerging Trends
Unit 1: Introduction to Marketing Analytics
Analytics: Why Bother?
Analytics Tools Overview
Setting Up Google Analytics
GA4 vs. Universal Analytics
Navigating the GA4 Interface
Unit 2: Analyzing Website Traffic and User Behavior
Traffic Sources Demystified
Understanding Your Audience
Behavior Flow Analysis
Conversion Rate Optimization
Mobile vs. Desktop Analysis
Unit 3: Generating Actionable Insights and Reporting
Turning Data into Gold
Custom Dashboards
Attribution Modeling
Segmentation Strategies
Storytelling with Data
Unit 4: Emerging Trends in Digital Marketing
AI in Marketing
The Power of Personalization
Mobile-First Strategies
Voice Search Optimization
Privacy-First Marketing
