Unit 1: Defining Product Marketing
Unit 2: The Product Life Cycle
Unit 3: Product Marketer Responsibilities
Intro to Product Marketing
A comprehensive introduction to product marketing, covering essential concepts, strategies, and tactics for launching and growing successful products.
Unit 1: Fundamentals of Market Research
Unit 2: Defining Your Target Audience
Unit 3: Competitive Analysis
Unit 1: Understanding Product Positioning
Unit 2: Developing a Messaging Framework
Unit 3: Creating a Go-To-Market Strategy
Unit 1: Pre-Launch Marketing Activities
Unit 2: Launch Day Activities
Unit 3: Post-Launch Activities
Unit 1: Tracking and Analyzing Key Performance Indicators (KPIs)
Unit 2: Optimizing Marketing Strategies with Data Analytics
Unit 3: Product Marketing in Agile Development
Unit 4: Staying Updated on Product Marketing Trends