Mobile App Product Management Fundamentals
Master the core principles and emerging strategies of mobile app product management to build successful and engaging mobile experiences.
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Understanding the Mobile Landscape and the Mobile PM Role
Unit 1: The Mobile-First World
Mobile is Eating the World
What is Mobile-First?
Mobile-First Advantages
Mobile-First Challenges
Championing Mobile-First
Unit 2: Mobile PM vs. General PM
PM: A Quick Refresher
Mobile's Unique Challenges
Mobile-Specific Metrics
Mobile UX/UI Focus
The Mobile PM Skillset
Unit 3: Responsibilities of a Mobile PM
Ideation and Strategy
App Dev Lifecycle
Mobile PM and Design
Launch and Beyond
Iterate, Iterate, Iterate!
Mobile App Development Lifecycle and UX/UI Principles
Unit 1: Understanding the Mobile App Development Lifecycle
Lifecycle Intro
Ideation & Strategy
Design & Prototyping
Development & Testing
Deployment & Maint.
Unit 2: Mobile UX/UI Principles
Mobile-First Design
Intuitive Navigation
Thumb Zone
Visual Hierarchy
Microinteractions
Unit 3: Mobile Accessibility (WCAG)
WCAG Intro
Text Alternatives
Color Contrast
Keyboard Navigation
Readable Content
Data-Driven Mobile Product Management
Unit 1: Mobile App Analytics Fundamentals
Intro to App Analytics
Key Mobile App Metrics
Choosing Your Analytics Tool
Setting Up Analytics
Reading Analytics Reports
Unit 2: Mastering A/B Testing
A/B Testing Intro
Formulating Hypotheses
Designing A/B Tests
Analyzing A/B Results
Iterating and Scaling
Unit 3: Competitive Analysis in Mobile
Why Competitor Analysis?
Identifying Competitors
Feature Comparison
Monetization and ASO
SWOT Analysis
Monetization, ASO, and Release Strategies
Unit 1: Mobile App Monetization Deep Dive
Monetization Models
IAP: A Closer Look
Subscription Strategies
Ads in Your App
Freemium Explained
Unit 2: App Store Optimization (ASO) Fundamentals
ASO: The Big Picture
Keyword Research
Crafting Titles & Subtitles
Descriptions That Sell
Visual Appeal Matters
Unit 3: Mobile App Release Management
Planning Your Release
Version Control
Beta Testing
Phased Rollouts
Post-Release Monitoring
Marketing, Security, and Emerging Trends
Unit 1: Mobile App Marketing Fundamentals
Mobile Mktg Channels
User Acquisition
Retention is Key!
Mobile CRM Basics
Measuring Mktg Success
Unit 2: Security and Privacy in Mobile Apps
Common Vulnerabilities
Data Privacy Regs
Securing User Data
App Permissions
Security Testing
Unit 3: Emerging Trends in Mobile
AI-Powered Mobile
5G and Mobile
AR/VR Mobile Apps
Mobile Commerce
Low-Code/No-Code