Product Management Fundamentals

Master the core principles of product management, from user research to product strategy and execution, and become a successful product leader.

Understanding the Product Management Landscape

Unit 1: What is Product Management?

Unit 2: Vision, Strategy, and Roadmap

Unit 3: The Product Lifecycle

Knowing Your Users and Market

Unit 1: Understanding User Research

Unit 2: Creating User Personas and Journey Maps

Unit 3: Market Research and Competitive Analysis

Defining and Prioritizing Product Features

Unit 1: Introduction to Feature Prioritization

Unit 2: MoSCoW Prioritization

Unit 3: Kano Model

Unit 4: RICE Scoring

Unit 5: User Stories

Unit 6: Product Roadmaps

Product Development and Execution

Unit 1: Agile and Scrum in Product Development

Unit 2: Managing Product Backlogs

Unit 3: Stakeholder Communication

Measuring and Optimizing Product Success

Unit 1: Defining and Tracking Key Product Metrics

Unit 2: A/B Testing and Experimentation

Unit 3: Data Analysis for Product Insights

Advanced Product Management Concepts

Unit 1: AI-Powered Products

Unit 2: Product-Led Growth (PLG)

Unit 3: Ethical Product Development