Product Management Fundamentals
Master the core principles of product management, from user research to product strategy and execution, and become a successful product leader.
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Understanding the Product Management Landscape
Unit 1: What is Product Management?
Defining Product Mgmt
The Product Manager Role
Types of PM Roles
PM Skills
Day in the life of PM
Unit 2: Vision, Strategy, and Roadmap
Product Vision
Creating a Vision
Product Strategy
Developing a Strategy
Product Roadmaps
Unit 3: The Product Lifecycle
Lifecycle Intro
Ideation & Concept
Planning and Dev
Launch and Growth
Maturity and Decline
Knowing Your Users and Market
Unit 1: Understanding User Research
Intro to User Research
Planning User Research
User Interviews
User Surveys
Usability Testing
Unit 2: Creating User Personas and Journey Maps
Intro to User Personas
Gathering Persona Data
Building User Personas
Intro to Journey Maps
Mapping User Journeys
Unit 3: Market Research and Competitive Analysis
Intro to Market Research
Competitive Analysis
SWOT Analysis
Porter's Five Forces
Synthesizing Research
Defining and Prioritizing Product Features
Unit 1: Introduction to Feature Prioritization
What is Prioritization?
Common Methods Overview
Linking to Prod. Strategy
Data-Driven Prioritization
Stakeholder Alignment
Unit 2: MoSCoW Prioritization
Intro to MoSCoW
Must Have Features
Should Have Features
Could Have Features
Won't Have Features
Unit 3: Kano Model
Kano Model Intro
Attractive Features
Performance Features
Basic Features
Indifferent Features
Unit 4: RICE Scoring
Intro to RICE Scoring
Calculating Reach
Calculating Impact
Calculating Confidence
Calculating Effort
Unit 5: User Stories
What is a User Story?
As a, I want, so that
Writing Good Stories
Acceptance Criteria
Story Splitting
Unit 6: Product Roadmaps
What is a Roadmap?
Roadmap Audiences
Roadmap Elements
Roadmap Tools
Roadmap Maintenance
Product Development and Execution
Unit 1: Agile and Scrum in Product Development
Agile Principles Intro
Scrum Framework Overview
Sprint Planning Deep Dive
Daily Scrum Best Practices
Sprint Review & Retro
Unit 2: Managing Product Backlogs
Product Backlog Basics
Writing User Stories
Prioritizing the Backlog
Backlog Refinement
Using Jira for Backlogs
Unit 3: Stakeholder Communication
Identifying Stakeholders
Communication Plans
Presenting Product Roadmaps
Feedback Collection
Conflict Resolution
Measuring and Optimizing Product Success
Unit 1: Defining and Tracking Key Product Metrics
Introduction to KPIs
User Acquisition Metrics
User Engagement Metrics
Retention and Churn Metrics
Revenue & Monetization Metrics
Unit 2: A/B Testing and Experimentation
A/B Testing Fundamentals
Designing A/B Tests
Analyzing A/B Test Results
Multivariate Testing
Experimentation Ethics
Unit 3: Data Analysis for Product Insights
Intro to Data Analysis
SQL for PMs
Data Visualization
Cohort Analysis
Statistical Analysis
Advanced Product Management Concepts
Unit 1: AI-Powered Products
Intro to AI in Products
AI-Driven Personalization
AI for Product Discovery
Building an AI Roadmap
Measuring AI Success
Unit 2: Product-Led Growth (PLG)
PLG Fundamentals
PLG Flywheel
Measuring PLG Success
Implementing a PLG Strategy
PLG Case Studies
Unit 3: Ethical Product Development
Intro to Product Ethics
Data Privacy
Algorithmic Bias
Accessibility
Sustainable Products